Starbucks Marketing Strategy How to Create a Remarkable Brand

Starbucks Marketing Strategy How to Create a Remarkable Brand Starbucks is one of the most recognizable brands  in the world. Their brand recognition has reached epic heights thanks to the strength of their marketing and their commitment to keeping their brand consistent. Not all of us have multi-million dollar marketing budgets, which makes replicating Starbucks’ marketing tactics at the same level nearly impossible. However, there are some basic core principles behind the Starbucks marketing strategy that nearly any brand can borrow and implement. In this post, we’ll cover how their commitment to consistent branding made Starbucks the successful brand it is today. We’ll also go over the tactics they are currently using that are continuing their tradition. Plus, we’ll cover actionable takeaways you can use to implement those marketing strategies and basic branding principles yourself. Whats ? is the industrys leading marketing calendar platform, helping over 8000+ marketers get organized. See how you can plan content + social media marketing better. How can you build a brand like Starbucks? Start learning here:Download Your Marketing Strategy Template Bundle Once you’ve read how Starbucks has mastered the art of  branding and marketing strategy, use these templates to get organized, document your strategy, and build brand consistency into everything you do. In this bundle, you’ll receive: A marketing strategy template to format all your ideas into a workable outline for you and your team to follow. A marketing calendar  template to organize all your projects. A brand style guide template to help your marketing team maintain branding consistency. Each of these templates will help you get your marketing team organized and outline the expectations  that need to be met to keep everything consistent. Starbucks Marketing Strategy: How to Create a Remarkable BrandThe History Of Starbucks Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. At first, the coffee company only sold coffee beans and didn’t offer the premium coffee drinks it's known for now. The famous logo, inspired by Norse woodcutting  that contained a siren, the mermaid-like figure has been with the company since its inception (although it has undergone a few redesigns). In 1986, the original owners sold Starbucks to former manager Howard Schultz, who took the brand and helped build it into the coffee behemoth it is today. Here is a brief overview of the growth the company has experienced in the last 47 years: